Hi, I’m Sofia - a creative with a curious mind and a love for ideas that connect. I specialise in brand storytelling, experiential campaigns, and visual communication, with a focus on fashion, wellness, and culture.

My work focuses on how people engage with brands in real life and online, from immersive events and in-store activations to social content and campaign narratives. I’m drawn to projects that combine strategy, creativity, and community impact.

I recently completed my Fashion Communication and Promotion degree at Nottingham Trent University, where I worked on a wide range of projects for live clients and self-devised briefs. These included experiential festival concepts, multi-channel wellness campaigns, editorial fashion work, and trend forecasting.

Whether I’m directing a shoot, designing a store stand, or creating a content strategy, I bring energy, intention, and a fresh perspective to every brief.

When I’m not working, you’ll find me running, searching for new playlists, or daydreaming about event setups and campaign ideas over coffee.

Let’s create something meaningful.