WELL.ACTUALLY. Well.Actually. is a high-absorption supplement brand focused on wellness, innovation, and clean aesthetics. I worked closely with the brand to create content and activations that brought its identity to life across digital and physical spaces.
Social Media Content Creation
Developed Instagram content tailored to product launches, seasonal campaigns, and wellness trends. Focused on clean visuals, educational storytelling, and strong brand consistency.
Happy Place Festival Activation
Supported the brand’s presence at Fearne Cotton’s Happy Place Festival. Helped deliver a warm, feel-good on-site experience through styling, product sampling, and customer engagement, reflecting the brand’s calming, health-led ethos.
Window Display – Village Wholefoods, London
Assisted in designing and installing a store-front window display for Well.Actually. in central London. The concept spotlighted the brand’s Liposomal technology and premium liquid supplements in a clean, contemporary layout.
KEY SKILLS FROM EXPERIENCE
Brand Experience Design – Creating engaging in-person brand moments, from festival activations to retail displays.
Visual Merchandising – Designing a store window and supplement bar that visually communicated the brand’s identity and values.
Social Media Content Creation – Developing on-brand visuals and messaging for wellness-focused digital platforms.
Event Styling & Stand Design – Curating the look and feel of a festival stand that blended wellness with lifestyle appeal.
Multi-Channel Campaign Thinking – Ensuring visual and messaging consistency across physical, digital, and social brand touchpoints.